Every entrepreneur knows the struggle of letting go of control, but what if the person you’re afraid to trust could actually be the key to unlocking both your growth and your peace of mind?
Table of Contents
My Right-Hand Woman
Meet Donna Miranda.
Donna’s been my right-hand woman for the past 3 years now. When I first hired her, I hated the idea of someone else doing my messaging.
I told myself, “No one can say it the way I say it.” “They’ll mess up the tone.” “What if they respond wrong?”
What I didn’t realize was that it wasn’t about trusting Donna. It was about my own nervous system not trusting anyone to represent me.
The Fear Behind Control
Why?
Because when you’ve built a business from scratch (we were bootstrapping that thing), especially one that’s community-driven and deeply tied to your identity, it feels like an extension of your heart.
And the moment someone else touches it, your brain screams: “DANGER.”
The Transformation
Fast-forward two years: Donna 10x’d our lead gen using our organic lead gen strategy.
We went from sporadic DMs to bringing in 300–1,000 organic leads per month, and I was able to have my time back to pour into those women joining our offers.
What Really Changed
Here’s what changed: I realized that Donna wasn’t just managing my inbox. She was mirroring my voice without the emotional charge I used to carry.
When someone would ghost us? I’d take it personally. She’d send a kind follow-up and move on.
When I’d overthink a post? She’d just hit send.
Psychology Behind Success
The psychology behind this?
In the beginning stages of my business, my subconscious was constantly scanning for rejection and proof of “not being enough.”
But when someone else helped deliver the message on our behalf, they weren’t entangled in our old survival wiring.
Now, of course, this is something it is important for us as founders to heal over time.
But sometimes a hire doesn’t need to just be strategic in strategy or delegating your time—it can be strategic for regulating your nervous system.
Conclusion
Sometimes, your brand doesn’t need a better funnel.
It needs a cleaner channel, someone who can speak your message without the emotional filter of fear.